When cellular phones first came out, all you could do with it was make a call. Over time, as more features were added, such as cameras and internet connectivity, those capabilities became an expected part of the phone itself. Today, even the cheapest $20 retro flip phone includes a camera, texting capabilities, GPS, music, and even the ability to (still) make a phone call.
I think a similar transition is going to happen to zero trust network access (ZTNA). Right now, many ZTNA solutions are offered as an extra service, so that organizations pay per user to access applications in addition to their existing security solutions. But over time, ZTNA will become expected, much like you expect your phone to have a built-in camera. Going forward, ZTNA will simply become a standard part of cybersecurity.